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Logo Design Brief

Business Information


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Business Details


How long are you operating this business?
Type in your domain name (website) if you have one

Target Audience

Who are your customers?

The Context

Give examples of logo designs that might resonate to the one you have in mind. You can upload any pictures in the upload section or provide any links to the examples you have found.

Drag and Drop (or) Choose Files

    Maybe you like the colors, the complexity or simplicity of the design, or maybe you like how clearly it translates the business' message through it's design.

    The Brand

    What is your brand personality?

    What makes you different from others? What do you most value about your company so it can be reflected on the logo? Focus on the bigger picture: what guides your company strategy and inspires your workforce? e.g (JetBlue: “To inspire humanity — both in the air and on the ground.” Tesla: “To accelerate the world’s transition to sustainable energy.” PayPal: “To build the web’s most convenient, secure, cost-effective payment solution.” Nike: “Bring inspiration and innovation to every athlete in the world.**If you have a body, you are an athlete.”)
    e.g. Fun and Weird, Involved, Connected, Motivating, Flexible, Relaxed, Engaging, Trusting, Respectful, Welcoming, Confident
    Tone *Is my brand playful or serious?
    Value *Is my brand luxurious or affordable?
    Time *Is my brand modern or classic?
    Age *Is my brand youthful or mature?
    Energy *Is my brand loud or subdued?

    The Design

    Maybe we should stay away from specific colors, design styles, fonts?

    Do you have a logo style preference? *

    Select any that apply
    What is your font preference? *The font style you choose needs to convey a feeling and reflect your positioning. Must support your brand strategy. The Font must be suitable and sustainable

    What colors come to mind when thinking about your brand? *

    (Based on your brand personality) The best logo color for your business is the one that fits your brand.
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