Logo Brief -

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Logo/Branding – Questionnaire
Web-Design – Questionnaire
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About
CONTACT
- Logo/Branding – Questionnaire
- Web-Design Questionnaire

Logo Design Brief

Business Information

Important Note:

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First Name *

Last Name *

Email Address *

Phone *

Street Address *

Apartment, suite, etc

City *

State/Province *

ZIP / Postal Code *

Country *

Business Details

Company Name *

Business Age *How long are you operating this business?

What services is your business offering? *

Company Domain NameType in your domain name (website) if you have one

Target Audience

Who is your primary target market? *Who are your customers?

How do you want your target audience to feel after seeing the logo? *

The Context

What is the goal for this logo? *

What other logo examples accomplish similar goals? *Give examples of logo designs that might resonate to the one you have in mind. You can upload any pictures in the upload section or provide any links to the examples you have found.

Upload any logo files (pictures) here

Drag and Drop (or) Choose Files

What do you like about the examples you showed? *Maybe you like the colors, the complexity or simplicity of the design, or maybe you like how clearly it translates the business' message through it's design.

The Brand

What is your brand personality?

What is your brand's value and mission? *What makes you different from others? What do you most value about your company so it can be reflected on the logo? Focus on the bigger picture: what guides your company strategy and inspires your workforce? e.g (JetBlue: “To inspire humanity — both in the air and on the ground.” Tesla: “To accelerate the world’s transition to sustainable energy.” PayPal: “To build the web’s most convenient, secure, cost-effective payment solution.” Nike: “Bring inspiration and innovation to every athlete in the world.**If you have a body, you are an athlete.”)

How would you describe your brand in 5 words? *e.g. Fun and Weird, Involved, Connected, Motivating, Flexible, Relaxed, Engaging, Trusting, Respectful, Welcoming, Confident

Tone *PlayfulSeriousMiddleIs my brand playful or serious?

Value *LuxuriousAffordableSomewhere in betweenIs my brand luxurious or affordable?

Time *ModernClassicIs my brand modern or classic?

Age *YouthfulMatureIs my brand youthful or mature?

Energy *LoudSubduedSomewhere in the middleIs my brand loud or subdued?

The Design

What should we avoid when designing this logo and why? *Maybe we should stay away from specific colors, design styles, fonts?

Are there any brand guidelines we need to follow? *

Do you have a logo style preference? *

No Preference (whatever works best)Simpler / Minimalist / AbstractWordmarkLettermark / MonogramSymbols / Brandmark / PictorialMascotEmblemDynamicSelect any that apply

What is your font preference? *SERIF FONTS – make logos look timeless + add sophistication / create an elegant look / gives a traditional and trustworthy appeal / gives an impression of reliability and respectability / can help your brand look more establishedSANS SERIF FONTS – clean and minimalistic / modern and simplistic / bold / gives a more legible and versatile lookSCRIPT FONTS – for brands who want to convey creativity, craftiness and authenticity / hands-on + personal approach / natural + organic / crafty / dynamic + creativeThe font style you choose needs to convey a feeling and reflect your positioning. Must support your brand strategy. The Font must be suitable and sustainable

What colors come to mind when thinking about your brand? *

RED – Looking for loud, playful, youthful or modern? Red’s your go-to. the universal sign of excitement, passion, anger and stimulated appetites.PURPLE – Go with purple to appear luxurious, cutting-edge or wise. There’s just a hint of femininity in there, too. A warm and cool combination that blends the passion of red with the serenity of blue.PINK – represents romance and femininity, but is also incredibly versatile. From millennial pink to neon magenta, pick pink for a modern, youthful, luxurious look.ORANGE – an invigorating, playful color, the love child of red (warmth) and yellow (joy). Go orange to stand out from the crowd. It’s used less often than red, but still packs an energetic punch.YELLOW – is all about accessible, sunshiny friendliness, optimism. Yellow exudes cheer (think sunflowers and smiley faces). Choose yellow and your brand will radiate an affordable, youthful energy.GREEN – the ultimate in versatility. Green isn’t linked with specific personality traits, but it has strong cultural associations. It’s connected to nature, growth, rebirth and in the US … money and prosperity. So, whether you’re in finance or gardening, green may be for you.BLUE – appears in over half of all logos because it represents intelligence, trustworthiness and maturity. Technology companies and large corporations lean towards blue’s steadfastness and security. True blue will make sure you’re taken seriously.BROWN – Make your brand appear rugged, masculine or serious. Brown is very underutilized, so you’ll stand out from the competition.BLACK – Want to look slick, modern and luxurious? Time to go black.WHITE – The absence of color. White is youthful and economical, but can work for almost any brand. As a neutral color, consider white as a secondary accent.GRAY – Not quite dark, not quite light. Gray is the middle ground of mature, classic and serious. Go darker to add mystery. Go lighter to be more accessible.(Based on your brand personality) The best logo color for your business is the one that fits your brand.

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